Did the promotion pay? How to measure it fairly
Sales went up during the promotion. That is not the question. The question is whether you kept more money than you gave away in discount.
PromotionsYour numbers, explained
Plain explanations for owners: what moves sales, whether a promotion paid, where the cash went, and what to ask your own data.
Break-even, explained for owners
Break-even is the sales figure where you stop losing money. One division gets you there, and it tells you more than a month of gut feel.
Finance for ownersWhere is my cash? Days of stock and the cash cycle
Profit on paper, nothing in the bank. Three numbers show where the cash is sitting: in stock, with customers, or with suppliers.
Finance for ownersFive questions to ask your business data this month
Margin leaks, dead stock and quiet churn hide in plain sight. Start with these five questions.
Asking your data
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